PepsiCo’s Tropicana Lean has less sugar than average juices
“Full on Taste”, no added sweeteners and 40% less sugar than average juices. With these bold claims PepsiCo packs a punch with their Tropicana Lean range of fruit juices.
The message is part of the new and equally bold campaign from their In-house agency: Sips & Bites.
Vibrantly colourful and quick-paced ads, directed by Kristy Snell for Chuck Studios London, aim to think different and “pour different”. For each available flavour there’s a different mix of six and ten-second digital executions. It makes you want to pour different.