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honig - new spice paste - your kitchen is a battlefield
Honig – Your Kitchen is a Battlefield
August 20, 2020
unmistakably tiger chips - four new irresistibly tasty flavors tomato
Tiger Chips – Unmistakably Tiger
August 13, 2020

we un-bored the red aisle

Chuck Studios created a digital first campaign for Heinz Tomato Frito

the briefing


The ‘red aisle’ in the supermarket is quite boring. Many products seem similar and there is little to no brand preference. But KraftHeinz has a hidden gem: Heinz Tomato Frito. It has a unique flavour because of added onion, garlic and two hours of simmering. The task: drive sales and grow penetration.


the strategy


We positioned Heinz Tomato Frito as an ingredient to make your trusted, daily meals even tastier.


the campaign


In this digital-first campaign, we show familiar dishes and their ingredients. The online films start by showing delicious and familiar dishes like lasagna, couscous and burritos. Then we whiz back in time, showcasing the beautiful ingredients and finally revealing the key ingredient: Heinz Tomato Frito. Films, cinematographs and still photography were put to work for social media, in-store and outdoor ads. We made dozens of banners. The massive campaign was topped with digital out-of-home ads, in-store leaflets and sampling in meal boxes.

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founder & managing director
Ellen Gaedtgens

ellen@chuckstudios.com
+31 20 4202886
+31 6 21236414

 

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Pete Ryan

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+44 790 950 78 73
+44 (0)20 7267 5000

 

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Katia Shenets

katia@chuckstudios.com
+7 916 306 23 27

 

executive producer
Larisa Ulanova-Korneeva

lara@chuckstudios.com
+7 905 574 4415

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Elyse Sara

elyse@chuckstudios.com
+1 310 779 2807

 

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+1 646 831 8329

 

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Chiara Chung

chiara@chiarachung.com
+1 312 848 3456

 

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Blush Creative

Dee@BlushLA.tv
+1 310 795 8173

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