The Maestro in the limelight

McDonald’s Maestro burger steps out of the shadows

An all-time favorite in a new light. That is the way the Maestro is shown in this ad for McDonald’s Netherlands. It doesn’t have to be completely new, but it has to pull you in. The Maestro is illuminated through the shadows. It entices you, makes you want it more. The softly shaded backdrops make the burgers more succulent and the colors vibrant. Harder hue and ribbons of light let us get a sneak peak. By turning, backlighting and sliding we slowly reveal these delicious burgers.

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