Secret Sauce - the brand you wish existed

new talent Jozef Houben debuts with a magical spec film

Young and angry. Well, he’s actually really nice, and not particularly young too, but he is very ambitious and eager. That’s our new talent director Jozef Houben. This man approached us with the desire to become the world’s best food director. Well, such bold statements resonate with us and the first result is here.

We created our own brand: Secret Sauce - There when you need it most. A fictitious brand that makes any meal sparkle and shine. We organised a two days shoot with all the bells and whistles to give Jozef a platform to show his skills. His work is about human interaction of the love for cooking.

Our friends at Iron Films contribute with their robotic arm. Our friends at TILT designed and created the visual effects. They brought the magic sparkle to the sauce. Our friend at Studio Alfred Klaassen provided music & sound. Our in house team on SFX and a bunch of external freelance buddies helped us out and the result is right in front of you.

Please enjoy and don’t forget to check out the BTS below!

behind the scenes

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