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Heinz – Tomato Frito
August 3, 2020
Meet Jack Culinary Identity - vegan dishes - cover
Meet Jack – Serve Natural Growth
April 16, 2021
unmistakably tiger chips - four new irresistibly tasty flavors tomato

tiger, tactical and taste

unmistakably tiger chips and irresistibly tasty

the briefing


Egypt Foods is the leading snack producer in the land of the pyramids. Their key brand is called Tiger Chips. Blind tastings are big fun for Tiger: always winning with number 2 miles behind. The job: introduce four exciting new flavors to Egyptian adolescents and young adults, 12-25 years old.


the strategy


In this case, strategy is too big a word. It’s all about TTT: Tiger, Tactical, Taste. We visualize and celebrate the powerful, distinct ingredients of Tiger Chips and explicitly link them to packaging and brand. Unmistakably Tiger and irresistibly tasty.


the campaign


We show the tasty flavors such as grilled chicken with hints of lime and kebabs with red onion. This not only adds great color to the films but really expresses the care and thought that went into creating these flavors. The black background really makes the food pop and contrast beautifully with the golden hue of the chips.
The films are an amalgamation of fun, energy and the explosion of flavor that each bag of Tiger chips contains. We serve up dramatic slow-motion shots, energetic stop motion and playful compositions. It makes you want to eat the screen, or at least run to the nearest shop to fully fill your shopping cart with Tiger Chips Tomato, Cheese, Kebab or Chicken. Or all four.
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Matias

Matias: From catch to sandwich

Stormy weather and toughened men catching the best herring.

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l'Or

follow your senses

let yourself be overwhelmed by the intensity of its aroma. Taste it and be enchanted by L’Or.

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KFC

how KFC rules the night

We discovered that our audience makes it a night out at KFC. We took that and translated it into our Culinary Foundation: RULE THE NIGHT.

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Ellen Gaedtgens

ellen@chuckstudios.com
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Pete Ryan

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+44 790 950 78 73
+44 (0)20 7267 5000

 

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Katia Shenets

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+7 916 306 23 27

 

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Larisa Ulanova-Korneeva

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+7 905 574 4415

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Chiara Chung

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+1 312 848 3456

 

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Blush Creative

Dee@BlushLA.tv
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