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Heinz – Tomato Frito
August 3, 2020
KFC – Rule the Night
September 28, 2020
unmistakably tiger chips - four new irresistibly tasty flavors tomato

tiger, tactical and taste

unmistakably tiger chips and irresistibly tasty

the briefing


Egypt Foods is the leading snack producer in the land of the pyramids. Their key brand is called Tiger Chips. Blind tastings are big fun for Tiger: always winning with number 2 miles behind. The job: introduce four exciting new flavors to Egyptian adolescents and young adults, 12-25 years old.


the strategy


In this case, strategy is too big a word. It’s all about TTT: Tiger, Tactical, Taste. We visualize and celebrate the powerful, distinct ingredients of Tiger Chips and explicitly link them to packaging and brand. Unmistakably Tiger and irresistibly tasty.


the campaign


We show the tasty flavors such as grilled chicken with hints of lime and kebabs with red onion. This not only adds great color to the films but really expresses the care and thought that went into creating these flavors. The black background really makes the food pop and contrast beautifully with the golden hue of the chips.
The films are an amalgamation of fun, energy and the explosion of flavor that each bag of Tiger chips contains. We serve up dramatic slow-motion shots, energetic stop motion and playful compositions. It makes you want to eat the screen, or at least run to the nearest shop to fully fill your shopping cart with Tiger Chips Tomato, Cheese, Kebab or Chicken. Or all four.
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where
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Amsterdam

founder & managing director
Ellen Gaedtgens

ellen@chuckstudios.com
+31 20 4202886
+31 6 21236414

 

London

managing director
Pete Ryan

pete@chuckstudios.com
+44 790 950 78 73
+44 (0)20 7267 5000

 

Moscow

executive producer

Larisa Ulanova-Korneeva

lara@chuckstudios.com
+7 905 574 4415

Los Angeles

partner & managing director
Elyse Sara

elyse@chuckstudios.com
+1 310 779 2807

 

East Coast
Mike Orsini

mike@norelation.nyc
+1 646 831 8329

 

Midwest
Chiara Chung

chiara@chiarachung.com
+1 312 848 3456

 

West Coast
Daryl Devlin

daryl@thedaryljamescompany.com
+1 646 465 1250

 

brand direct
Andre Troubetzkoi

andre@andrereps.com

+1 905 399 4030

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