a unique soda pop demands a unique culinary identity

the briefing

Olipop is as delicious as it is healthy. The added probiotics, plant fiber and botanicals support your microbiome and benefit your digestive health. Develop a Culinary Identity that underlines what we bring to the world.

the strategy

Olipop is good for you. So you can drink it as much as you want, whenever you want. The brand wants to be up there with Big Soda when it comes to taste and refreshment. And there’s other reasons you won’t stop drinking: its original flavours and undeniable refreshment. The Culinary Foundation of Olipop is ENDLESSLY REFRESHING.

the culinary identity

Olipop is always shown….endlessly. So we’ve created endless assets filled with refreshment cues and colourful taste signals. The video loops of GIFs can be put to work on every type of screen.
click here to discover more cases.