when ingredients unlock their flavors
Fresh ingredients, freshly prepared. Go Fresh!
A series of highly stylised images that capture the moment when an ingredient turns in to food. Trickling down from the top, we un-peel oranges and season steaks until they're nearly edible. This work started out as pitch work for restaurant brand, but we liked it so much that we decided to create our own brand for it: Le Souk. A marketplace style restaurant brand that only exists in our minds.