Nothing satisfies like a footlong is the new tongue-in-cheek creative strategy from London agency Above & Beyond. In our recent UK production for the fast-food giant, we were tasked with creating an opening visual to initially deceive and then reveal the unmistakable size of the deliciously deceiving sandwich. The film was produced through our London office and has already made a significant impact. Making the viewer crave something massive when the real twist was in the cunning food photography.
