how a coffee spec film turns in to a category staple

explore the world of coffee making

This film is created and produced as spec work. It's an exploration in to the details and textures of the delicate coffee making process. The grinding of beans, submerged liquid storms, milk clouds, elegant spheres. The meditative quality and close-up perspectives of the film have made it a category staple: it has inspired brands on how to highlight the details of their product better. It's clear: coffee looks gorgeous on screens. When shot right, that is.

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