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mcdonald's new burger: maestro southern bbq - stunning burger drop
McDonald’s – Maestro Southern BBQ
August 20, 2020
Heinz – Tomato Frito
August 3, 2020
honig - new spice paste - your kitchen is a battlefield

ever seen a tomatoe being knifed so violently?

honig herb blends makes peace between the foods

the briefing


The kitchen is a pretty violent place if you're a vegetable. But Honig is here to bring peace. Creative agency DDB wrote the idea for the Kraft Heinz owned barnd. They brought it to Chuck Studios for maximum taste appeal and.....a battle of the flavours!

the approach


A dramatic story unfolds....fooddirector Olaf van Gerwen puts his best foot forward for en epic kitchen battle. We used tropes from heroic battle scenes, spaghettis western shootouts and underwater war scenes to depict the battle. We used dramatic, contasty lighting to underline the tension. Our favorite shot is the tomatoe being knifed and little droplet taht follow. Or is it the garlic press that looks like a torture device? When the new Honig Herb Blend is introduced to bring a resolution, music, lighting and mood changes and the smoke clears. A beautiful dish emerges and great food was had by all!


Watch below for a looks behind the scenes.
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Arla

you just have to experience it

Nieuw! Arla Skyr Creamy. Zo romig, dat moet je gewoon ervaren.

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Campina

how does the food tell a story?

We took a deep dive in to the Campina brand DNA. We extracted four strong culinary values that gave the perfect guidance.

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jelly love shows kristy snell's predeliction for this visco-elastic material
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jelly love

jelly love by kristy snell

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where
food goes
to get
famous

Amsterdam

founder & managing director
Ellen Gaedtgens

ellen@chuckstudios.com
+31 20 4202886
+31 6 21236414

 

London

managing director
Pete Ryan

pete@chuckstudios.com
+44 790 950 78 73
+44 (0)20 7267 5000

 

Moscow

managing director
Katia Shenets

katia@chuckstudios.com
+7 916 306 23 27

 

executive producer
Larisa Ulanova-Korneeva

lara@chuckstudios.com
+7 905 574 4415

Los Angeles

partner & managing director
Elyse Sara

elyse@chuckstudios.com
+1 310 779 2807

 

East Coast
Mike Orsini

mike@norelation.nyc
+1 646 831 8329

 

Midwest
Chiara Chung

chiara@chiarachung.com
+1 312 848 3456

 

West Coast
Blush Creative

Dee@BlushLA.tv
+1 310 795 8173

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