show food without shoot

When a nasty virus collapses your food shoot, what other ways can we depict food?

Taste appeal comes from juicy droplets, shiny shimmerings and crackling crunches. Local regulations, travel bans and the inability to deliver sample products may just mess up your planned food shoot. What other avenues are there to explore?

As a firm believer in the appeal of actual food, we’re not big fans of CGI in food. Capturing taste in camera just brings naturalness and (in Bob Ross voice) happy little accidents. But some of our friends to get it right: look at the work of MPC for instance.

And don’t forget there’s many other creative ways to get eyes on your food. Click on the link below for a page full of Animé, illustration and other creative ways to show food without shoot.

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