Los Angeles director Shanghoon shoots for Clif Bar’s Nut Butter Bar
Just a year after shooting for Clif Bar at our Amsterdam studio, we were thrilled to be contacted again by the energy bar institution, based in Emeryville, CA.
This time, the brand was looking for an appetizing approach to show off their Chocolate and Peanut Butter Nut Butter Bar, coated with chocolate and oats and filled with a luscious serving of peanut butter.
Shanghoon, who particularly loves creative and technical challenges like this, felt right at home and got to work creating several rigs to show off the bar’s special flavor notes.
From a tank filled with peanut butter shot from a POV, to a device set to make our peanuts tumble with utmost appetite appeal, Shanghoon delivered on every note. The playful music, VO and graphics add that extra one-two punch to drive home the party!